WebDiscuss biogenic, psychogenic, utilitarian, and hedonic needs. • Biogenic needs – necessary to maintain life • Psychogenetic needs – culture-related needs • Utilitarian … WebMotivational Direction • Motivations have direction – they are oriented to goals • Many ways of classifying them – Biogenic/psychogenic – Utilitarian/ hedonic – Intrinsic/extrinsic – Achievement, Affiliation, Power, Uniqueness – Autonomy, competence, relatedness (SDT) – Maslow’s hierarchy of needs • May be positive ...
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WebBiogenic ; Psychogenic; Utilitarian; Hedonic; 5 Cask CreamReversing a Trend of Self-Denial, This Ad Illustrates a Shift in Values Toward Pleasure and Self-indulgence. 6. Maslows Hierarchy of Needs. categorizes human needs into a pyramid ; a person's lower-level needs are met before Web–Marketers: products/services provide best chance to attain goal •Needs vs. wants –Want: particular form of consumption used to satisfy a need Types of Needs: •Biogenic •Psychogenic •Utilitarian •Hedonic Motivational Conflicts: •Goal valence –Positively valued goal: approach –Negatively valued goal: avoid •Deodorant and ... WebBiogenic versus Psychogenic Needs: Biogenic needs-food, water, air, shelter; Psychogenic needs-status, power, affiliation; psychogenic reflect culture. Utilitarian Needs (practical) versus Hedonic needs: … can haemangiomas bleed